Category: Technology

Key Takeaways Knowing how B2B and B2C marketing differ is key. Understand that B2B buyers tend to take longer to make decisions and prefer to build relationships as part of their purchasing journey. By developing your strategies to speak to particular buyer personas, you can improve engagement on all levels. Develop detailed buyer personas that…

Key Takeaways Strategic digital marketing takes the opportunity that exists online to create a cohesive strategy that connects with your business goals. With data-driven insights, it allows for real-time adjustments. By taking this approach, you can guarantee your marketing strategies are always relevant and cutting edge. Audience research, purpose, storytelling and multi-channel distribution/re-targeting are just…

Key Takeaways E-commerce marketing strategies helps to spread the word about online stores and bring about increases in visitor traffic and conversion rates. Plan on employing a mix of digital strategies such as SEO, PPC, social media to bring new customers in and keep existing customers engaged. Embrace creativity as your compass To navigate the…

Key Takeaways A thorough knowledge base and stable, efficient inference engine are key to making sure a system can run smoothly, correctly and in a trustworthy manner. Inform strategic knowledge acquisition with a focus on collecting both accurate and contextually important information. Doing so will set your expert system up for success and help it…

Key Takeaways Once you know some basic concepts around science, technology and society, it can be a useful springboard to learning about the connections between them. Apply this understanding to think about how progress in each area can have a positive or negative impact on the others. Scientific theories and laws are the backbone of…

Key Takeaways Technological advancements have drastically changed the way we communicate, from in-person to online experiences, improving our relationships both personally and professionally. Adopt these technology tools to help you remain more connected and engaged in your community. The transition from paper maps, books, and archives to web-based information databases has largely made access to…

Key Takeaways Without a social media marketing strategy, e-commerce companies are missing out. It increases your brand awareness and gives you the opportunity to engage with your audience on a more personal level. An authentic voice and meaningful engagement with your followers turn window shoppers into repeat customers. It’s important to understand that creating credibility…

A digital marketing strategy for a new product launch is key to breaking through the noise and sparking interest to generate sales. If you deploy targeted online campaigns the right way, you can even do so in a more cost-effective manner. Key components include understanding your target market, setting clear goals, and utilizing various platforms…

Key Takeaways Digital transformation requires the adoption of digital technology in all areas of your business. It recalibrates internal processes and helps meet customer experiences, creating a new competitive advantage. Grasping this shift from the inside out is key for any organization hoping to survive and prosper as the world transforms around them. A strategic,…

Enterprise technology has reshaped how businesses operate. From the early days of mainframes to today’s cloud computing and new enterprise technologies, technology drives efficiency and innovation through enterprise applications and technical infrastructure enterprise systems. Companies now rely on powerful enterprise technology and tools from enterprise technology vendors to streamline processes and enhance collaboration in the…