Author: tomlinker

Key Takeaways A thorough knowledge base and stable, efficient inference engine are key to making sure a system can run smoothly, correctly and in a trustworthy manner. Inform strategic knowledge acquisition with a focus on collecting both accurate and contextually important information. Doing so will set your expert system up for success and help it…

Key Takeaways Once you know some basic concepts around science, technology and society, it can be a useful springboard to learning about the connections between them. Apply this understanding to think about how progress in each area can have a positive or negative impact on the others. Scientific theories and laws are the backbone of…

Key Takeaways Technological advancements have drastically changed the way we communicate, from in-person to online experiences, improving our relationships both personally and professionally. Adopt these technology tools to help you remain more connected and engaged in your community. The transition from paper maps, books, and archives to web-based information databases has largely made access to…

Key Takeaways Without a social media marketing strategy, e-commerce companies are missing out. It increases your brand awareness and gives you the opportunity to engage with your audience on a more personal level. An authentic voice and meaningful engagement with your followers turn window shoppers into repeat customers. It’s important to understand that creating credibility…

A digital marketing strategy for a new product launch is key to breaking through the noise and sparking interest to generate sales. If you deploy targeted online campaigns the right way, you can even do so in a more cost-effective manner. Key components include understanding your target market, setting clear goals, and utilizing various platforms…

Key Takeaways Digital transformation requires the adoption of digital technology in all areas of your business. It recalibrates internal processes and helps meet customer experiences, creating a new competitive advantage. Grasping this shift from the inside out is key for any organization hoping to survive and prosper as the world transforms around them. A strategic,…